NAB Show 2024 preview: Embracing the new era of intelligent IP video distribution

It’s that time of year again. NAB Show always marks an exceptional opportunity for LTN to connect with global customers and partners while sharing key insights into the latest trends and innovations shaping our industry.

Today, major media organizations are realizing the game-changing benefits of embracing IP video distribution to create, monetize, and deliver high-value content to global audiences at scale. LTN is proud to support industry-leading broadcasters, streaming platforms, and sports networks, as they future-proof global distribution methodologies, transform live sports versioning to engage digital audiences, and create new digital linear channels with high-value live and localized content for FAST platforms.

With the international media and technology community coming together in Las Vegas for NAB, which pivotal trends can we expect to dominate the agenda? And how is LTN helping to connect the dots between real-world business challenges and proven solutions to drive long-term success?

1. The power of partnerships: Tackling business realities with a trusted partner for growth

As major media companies navigate a tough economic landscape, technology procurement strategies are shifting. Legacy satellite and fiber technologies and siloed workflows fail to deliver the flexibility and operational efficiency needed in today's market. Meanwhile, the need to scale distribution across new digital frontiers and FAST platforms with revenue-generating streaming channels, while protecting core linear revenue streams, has never been more apparent. Recognizing this shift, content owners are choosing to transition to an integrated IP ecosystem approach, combining ultra-reliable global video transport with content creation, customization, and monetization tools for full-time channels and live events. LTN is uniquely positioned to provide these capabilities via a suite of closely integrated, fully managed services that are highly interoperable and scale to meet any customer challenge.

We also understand that the role of the service provider has evolved — and will continue to evolve. Media executives want more cost predictability from their technology partners. They also need more visibility, control, and mission-critical reliability than ever before. In the lead up to NAB Show 2024, LTN has developed more responsive and powerful broadcast monitoring and support workflows that drive proactive diagnosing and rapid resolution. We place trust, accountability, and transparency at the core of our superior service levels — fully managed and underpinned by our always-on technical operations center (TOC) with best-in-class broadcast professionals.

2. Taking live sports to new digital frontiers

Consumers are demanding greater access to premier live sports events across a growing range of digital platforms. To cater to diverse global audiences while maximizing ROI on costly rights investments, broadcasters and streaming services must find ways to scale distribution across digital and FAST platforms while ensuring low delay and high-quality experiences for every viewer. At the same time, serving core linear audiences and delivering premium live events to traditional platforms remains essential.

Looking for ways to manage the convergence of traditional broadcast, streaming, and direct-to-consumer (D2C) strategies in a fragmented media rights landscape? LTN works with Tier 1 companies in media, entertainment, and sports to take greater control over content monetization and distribution while simplifying live event versioning to engage global audiences with tailored programming experiences.

3. Optimizing digital reach with new channel creation and IP video distribution possibilities

Many media companies heading to NAB Show will be looking for ways to quickly and cost-efficiently create and deliver new channels or channel variants without investing in heavy CapEx or increased headcount. It’s one of the biggest conversation starters we have with our customers today.

Businesses need their new digital linear channels to engage viewers with valuable, live news and sports programming — and they need to see real returns and audience growth on FAST platforms to meet profitability targets. To tackle this challenge, major media companies are increasingly partnering with LTN to seamlessly spin up multiple versions of new linear channels that resonate with local streaming audiences and specific audience segments. Underpinned by LTN’s automated playout expertise and a highly intelligent IP video distribution foundation, digital linear channel creation has never been as effective — or straightforward.

Unlock your next phase of business growth at NAB Show 2024

At NAB Show, you can experience firsthand how solutions such as LTN Wave, LTN Arc, and LTN Lift enable organizations to future-proof high-value content distribution for full-time channels and live events while cultivating new monetization streams. Join us to:

• Find out how organizations, such as Deutsche Welle and MSG Networks, harness our fully managed IP-based transmission solution, LTN Wave, to transport, decorate, and monetize live video via the ultra-low latency, SLA-backed, LTN Network

• Learn how Tier 1 broadcasters, such as ABC, are pioneering digital linear channel creation for tailored streaming channels via our automated playout solution, LTN Lift

• Discover how major media companies, such as TelevisaUnivision, utilize LTN Arc to streamline digital live event versioning at an unprecedented scale and deliver customized sports streaming experiences to diverse global audiences

• Learn how LTN’s technical operations center (TOC) and superior service levels deliver next-generation broadcast monitoring, always-on support, and deeper levels of visibility than ever before

Interested in hearing from industry-leading media organizations on how LTN’s unique IP video distribution expertise addresses mission-critical challenges? Stop by our customer case study panels:

Sunday, April 14th:

• Beyond the new TV era: The future of local broadcasting and national audience engagement at 2:45pm - 3:15pm PT with Kerry Oslund, VP Strategy & Business Development, E.W. Scripps & Rick Young, SVP, Head of Global Products, LTN

Monday, April 15th:

• Going for gold: How IMAX will stream an awe-inspiring viewing experience for the Olympics opening ceremony at 11:30am - 12pm PT with Vikram Arumilli, SVP and GM, Streaming and Consumer Technology, IMAX, Greg Ciaccio, VP Post Production Original Content and Image Capture, IMAX Corporation & Rick Young, SVP, Head of Global Products, LTN

• Operational optimization. Driving efficiency to compete in an ever-evolving, hyper competitive multiplatform world at 12:30pm - 12:50pm PT with Lacy Pack, EVP/CTO, InDemand & Rick Young, SVP, Head of Global Products, LTN

• Riding the IP wave: Global distribution and digital-native innovation with World Surf League and LTN at 2:45pm - 3:15pm PT with Rob Hammer, SVP of Broadcast and Studio Operations, World Surf League & Mike Burk, General Manager, Managed Solutions, LTN

Join us at NAB Show 2024 to discover the future of media distribution and unlock new revenue-generating potential for your organization. Learn more about our featured solutions here.