TVOT LIVE! 2021 Birds-of-a-Feather Discussion: How to Scale Cross-Platform Addressable Advertising
Virtual Event produced by TVOT
Apr 26, 2021 - Apr 30, 2021
Addressable will galvanize linear TV with higher advertising premiums. Industry veterans share insights on overcoming the challenges of scaling across platforms and protecting existing business while branching out into addressable advertising.