IP technology workflows offer more control over content and data
Audiences are expecting an increasingly personalized experience when interacting with content, and media companies are under pressure to transform their content to meet these needs and navigate new complexities. Live video transport has come a long way, but media companies still need to overcome latency challenges, packet loss, and bandwidth limitations while transforming their content to meet varied consumer preferences. These challenges need to be addressed if you aim to meet audiences in all corners of the world.
Managing customized content at scale requires teaming up with a technology partner that provides leading IP distribution technology to cut through the noise and deliver high-quality content to audiences.
Evaluating the impact of SRT
Secure Reliable Transport (SRT) is a video streaming transport protocol that connects two endpoints to deliver video and other media streams across any network. By leveraging the SRT protocol, media companies across Europe are now in a better position to connect by leveraging Internet connectivity.
However, SRT has its drawbacks. SRT is only a point-to-point protocol with no ability to adapt or route based on network conditions or video workflow requirements. It is not built to easily travel across multiple points in a network, limiting the possibilities for more content customization. And, at their core, SRT and other simple protocol-based solutions are not inherently multicast.
Media companies need to leverage a network that allows them to go beyond what SRT currently offers. To do this, they must consider partnering with a leading technology provider that has the network infrastructure to manage SRT connections at scale — and that’s not something you can do without an IP technology solution.
The advantages of a global live video network vs. SRT alone
The advantages of IP video distribution are growing. Its capabilities to manage chains within a network go beyond what an open-sourced protocol can offer. While SRT can only go from point A to B, a network-based IP solution can take in content from anywhere and manage complex contribution, normalization, versioning, and distribution workflows in a low-touch environment.
The successful management of multiple connections in one place is not possible without anchoring the expertise and infrastructure of a technology provider that can empower the successful delivery of high–quality, ultra-low latency IP video distribution to audiences everywhere.
IP technology maximizes monetization
LTN has been continuously evolving in this space to eliminate the cumbersome management of hundreds or thousands of point-to-point connections and ensure media companies can transform their content to meet the needs of an increasing number of discrete markets. With LTN workflows underpinned by IP technology, media companies have more visibility and greater control over their content and data, enabling increased customization without sacrificing quality. Content owners and distributors can input requirements into the LTN Network for automated ingest, normalization, playout, and other customization. This not only simplifies complex processes, but it also enables them to tap into revenue streams that have been previously out of reach.
The LTN Network provides the ultra-reliability, cost efficiency, and flexibility that Tier 1 media, sports, entertainment, and technology companies need to customize their video and data workflows. With LTN’s intelligent network, media companies don’t need to engage several vendors or make large CapEx investments to manage complex rights- and preferences-based video and data workflows.
Cutting-edge versioning and customization for EMEA audiences
Europe is home to 24 official languages, and it is estimated that 10 times that number of languages are spoken regularly on the continent. Media companies seeking to attract and retain customers in Europe must be prepared to offer versions of their content customized for many diverse markets.
LTN offers a unique advantage, because we offer broadcast-quality contribution, normalization, versioning, and distribution workflows under one roof. We are able to respond to customer needs quickly, because we develop our own software for these workflows and run them inside our own network, which we manage and have built specifically for live video and data. LTN’s proprietary intelligent routing and disaster recovery protocols enable high reliability and a sophisticated support team that is available 24/7. LTN customers can trust that their most valuable content is in good hands. By harnessing LTN technology, sports teams, news and entertainment channels, and other content owners and distributors benefit from being able to automate various versioning workflows — such as changing out slates, closed captions, graphics, audio, and ad triggers — then distribute the customized channels to any number of destinations. These multiple versions are created from the same source in the same place, ensuring consistency and quality.
The ability to version content is essential for media companies to diversify their revenue streams and increase efficiency. LTN’s proprietary IP technology is built on the foundation of an ultra-reliable, low-latency network that optimizes content delivery and allows media companies to provide their viewers with broadcast-quality channels adapted to their needs.
Staying ahead of the curve
The future of broadcasting is centered on delivering the customized, high-quality content that viewers want. Read more about future-ready video distribution solutions.