How cloud video production is transforming the industry
Are your current production systems keeping pace with your growing needs? As you expand your live event coverage, you've likely faced limitations with siloed operations or outdated systems.
You may need a solution that connects every part of your workflow while maximizing the value of your content. Cloud video production offers that breakthrough—combining flexibility, scalability, and cost efficiency in ways traditional methods simply can't match.
What is cloud video production?
Cloud video production moves your video workflow to online servers rather than physical hardware. This means your team can access, edit, and distribute content from anywhere with an internet connection. Cloud systems handle the heavy lifting of processing, storage, and delivery while giving you complete control over the final product. Your content stays secure yet accessible, and you can scale resources up or down based on your event needs without buying new equipment.
Key features of cloud-based video production
Modern cloud video production platforms offer sophisticated capabilities. They often combine powerful processing with user-friendly interfaces to handle everything from simple live streams to complex multi-camera productions.
Video storage
Cloud video servers provide secure, scalable storage for your assets, so your team can access footage from anywhere without dealing with physical drives or local servers. Storage capacity expands automatically as your library grows, eliminating concerns about running out of space. And, the system can back up your content across multiple locations for built-in redundancy and disaster recovery.
Video editing
Many cloud-based platforms provide professional-grade tools accessible through web browsers or simple user interfaces. Cloud editing works just like traditional software but with added flexibility and remote capabilities. For example, cloud switchers let you switch between video sources and add graphics, transitions, and effects. The best platforms even automate many of these tasks.
Collaboration tools
Cloud video production creates a shared workspace where your entire team contributes regardless of location. Directors, producers, and technical staff can all view and comment on content in real time, on-site production crews can connect seamlessly with remote team members, and built-in communication tools eliminate the need for separate messaging platforms. In the cloud, it’s almost like your team is all in the same room.
Why produce live events in the cloud?
Making the switch to cloud-based video production creates immediate advantages for your live event operations. The cloud removes geographic barriers and hardware limitations that have traditionally defined video production.
Reduced costs and resource needs
Traditional setups require expensive hardware that sits unused between events, while cloud video production lets you pay only for what you use. Most processing happens in the cloud, so your team can work with a smaller on-site footprint. Travel costs drop dramatically when staff can produce events remotely. You'll also save on maintenance and upgrades because the cloud provider handles infrastructure updates internally.
Improved flexibility and scalability
Cloud video production adapts to your changing needs without requiring new equipment purchases, giving you the power to scale up for major events and scale down for smaller ones. You can even cover multiple events simultaneously with the same core resources. The cloud also lets you experiment with new formats or distribution channels without major investments and add features as needed, paying only for what you use.
Increased efficiency and productivity
It’s easy to see how cloud video production can help you increase efficiency and productivity: When everyone works in a unified cloud environment, production cycles speed up with no need for file transfers or handoffs. The same core team can manage multiple productions simultaneously, letting you create more content without expanding staff. You'll avoid costly delays from errors and miscommunications that plague traditional workflows. The benefits even extend to commentators and analysts, who can contribute from their own locations instead of traveling to studios.
Top use cases for cloud-based live video production
Cloud video production has benefits for many types of broadcasts, but live events provide some of the best use cases. Enterprise organizations across industries have embraced cloud production to transform their live event coverage.
Sports leagues
Sports organizations can use cloud production to expand their global reach without multiplying costs. Cloud systems handle complex audio requirements, mapping specific tracks to the right outputs for each distribution partner, and create customized feeds for different markets with language-specific commentary and graphics. Technical teams can even set up templates that automatically apply regional branding and ads to each feed. This all means that leagues can quickly launch coverage in new markets, tapping into fresh revenue streams.
Horse racing
The horse racing industry pioneered cloud-based live video production during the pandemic, using it to revitalize their broadcast presence. This unified approach lets tracks simultaneously serve traditional broadcast partners and online betting platforms with tailored content. Producers can create specialized betting information graphics and odds updates integrated directly in the cloud workflow. And that helps racing organizations increase viewership.
Sports betting
Even beyond horse racing, betting networks rely on cloud video production to fuel their 24/7 coverage of sports wagering information and analysis. These operations blend live data feeds, real-time odds, and expert commentary into seamless programming that keeps bettors informed. During major sporting events when viewership spikes, cloud systems scale instantly to handle increased demand without disruption. This flexibility lets betting networks serve multiple platforms simultaneously with custom content for each audience segment.
Cloud video production: A winning bet
Cloud video production transforms how you create and share live events, breaking down the barriers that once limited your reach. But it truly shines when connected directly to acquisition and distribution systems, like on the LTN platform.
LTN can seamlessly ingest signals from the LTN Network, fiber, satellite, SRT, and other protocols and automatically distribute to broadcast partners, streaming platforms, and more. Customization for different platforms happens within the same network, without duplicate workflows. Dynamic ad insertion integrates directly in the production process for easier monetization. And analytics track performance across all distribution points, helping you optimize future productions.
Ready to see how cloud video production can revolutionize your live event coverage? Book a demo today to explore solutions tailored to your specific needs.