Advances in broadcasting technology have seen media companies transition towards remote production (RP). RP is not a new concept but has grown in popularity, enhancing operational and cost-efficiencies – two key priorities for organizations in today’s market.
With the industry rapidly evolving, we are entering an exciting new era for broadcasting. Audiences want more high-quality video across multiple platforms, and media companies need the infrastructure that allows them to spiderweb their content and stay ahead of the curve. RP has become a vital asset in this way, becoming increasingly reliable and viable for any media business strategy. We are still in transition even if organizations have adopted RP. There is still plenty to learn, and moving the lever now will enable companies across the value chain to maximize their incredible potential.
What are the current pain points with RP to consider?
RP is increasingly used across the industry and will continue growing to more exciting heights. But, it is important that media companies looking to embark on their RP journey (or those who have already integrated it within their day-to-day strategy) consider the following pain points in order to reap its rewards.
Flexibility: The market is looking at multiple ways to achieve and reach its audiences across multiple platforms. On the creative side for items such as graphical relays, flexibility is a key factor for media companies to produce content successfully. Flexibility is not just a buzzword, it is a mission-critical capability. Live sports broadcasts now boast remote announcers who can do their job from any location with RP technology making it possible. Organizations that utilize the flexibility RP gives are pivotal today as it has laid the foundations for how we can experiment with content.
Scalability: Scalability is another key benefit of RP that will continue to be important for years to come. RP has enhanced how customers can produce multiple versions of content, whether for sports or other live events. Taking scale to the next level and meeting the needs of increasingly demanding audiences will require the right technology that falls within media companies’ budgets and maximize their ROI.
Tonnage: Driving greater tonnage of content is key to business success. Opting for RP workflows will lower barriers to entry even for niche sports, empowering media companies to better scale their broadcast operations. The flexibility to create more content with less resources will also be underpinned by a highly reliable and globally scaled IP multicast distribution network. As a result, media companies are able to bring more curated viewing experiences to international audiences.
Why you should trust RP
RP can deliver the cost and operational efficiency media companies desire. RP enables broadcasters, production teams, and service providers to still get high-quality content on air with fewer resources and staff, enabling them to diversify revenue streams and increase efficiency.
It is not just the clear savings in having teams work remotely that make RP the symbol for today’s way of broadcasting, it's that the industry wants more quality video, and we are seeing broadcasters push toward high-end HDR while digital platforms are also driving the transition. The push towards high-end HDR will only continue, so having a solution that leverages RP capabilities can ease the pressure, ensure flawless cross-platform reach, and optimize monetization.
LTN Arc is a solution that has been helping media companies achieve high-quality content while, in turn, addressing the aforementioned pain points. Arc allows customers to maintain and convert video and audio signals that they want and need. With Arc, customers can scale up content depending on the market’s demands, tap into new markets, engage growing audiences, and drive additional revenue streams.
Helping you drive RP downstream
It is no secret that RP has created many benefits for media organizations that are not unlocked at the flick of a switch. Building and maintaining a complex in-house production infrastructure is costly and time-consuming, so teaming up with the right technology provider is critical.
At LTN, we work to push the envelope in how we are leveraging our RP product portfolio and want to work with customers looking to integrate RP to thrive in today’s market. LTN’s solutions are flexible and they ensure that decorating services are executed in the way that customers need. LTN’s solutions enable customers to be operationally efficient.
Through LTN, customers benefit from a best-in-class tech stack that is perfect for RP and beyond. Putting trust at the heart of the agenda empowers media companies to remain equipped for the future of RP and it ensures that media leaders stay out in front of the chasing pack.