What if you could spin up customized channels all over the world — without investing in additional channel playout costs, satellite capacity, or infrastructure? With LTN, you can.
One of the world’s largest broadcast news organizations relies on LTN to deliver tailored content to platforms around the world. They can seamlessly add commercial breaks, create multiple versions, and monetize previously non-monetized international channels. Here’s how.
Historically, this broadcaster filled commercial breaks with promos or weather updates. With LTN, they can insert ad triggers and customize the feed for different platforms, like Samsung TV Plus, Sling, or live video services on airplanes. Creating multiple versions of the same channel within the LTN Network was the easy part — thinking differently was the hard part. Once they did, they saw the benefits multiply as quickly as the customized channel versions they were creating.
International channels present unique challenges. Even the most basic customization — modifying content based on regional rights and platform-specific requirements — uses a lot of resources. Adding localized commercials is an even higher level most broadcasters simply haven’t reached. The only way to do it is with a combination of cutting-edge technology, global infrastructure, and industry expertise. LTN has the reach and capabilities to deliver hundreds or even thousands of streams to any country and any device. In fact, we launched these channels on a completely different continent — and the broadcaster plans to scale it all around the world.
LTN marries transport and content customization in a way that’s unique in the market. That means broadcasters can leverage new capabilities that were previously impractical or too costly to implement. Plus, utilizing the LTN Network to create different channel versions reduces the need for multiple satellite paths, costly fiber, and infrastructure. Our fully managed network is much more cost-effective than satellite and even more cost-effective than other IP options.
From the streaming wars to the consolidation of major players, competition is fierce in the modern broadcasting world. If you’re not first, you could be last — and LTN gives you the tools to be first. LTN enables a faster time to market, and that means faster time to revenue. Once your channels are in our network, you can spin up new versions quickly and easily, from traditional linear to the latest streaming platforms. And you can do it all without heavy CapEx and margin-impacting OpEx expenses.
Want to manage, distribute, and monetize content globally — and open up new efficiencies you never thought possible? It’s time to explore the LTN Network, our efficient, high-bandwidth, low-latency, fully managed multicast network.