Broadcast TV maintains a massive share of overall TV ad dollars, even while the industry works to improve the ROI of those ads. TV is exploding with possibilities.
To the teams that manage large-scale TV operations — from broadcasters to multichannel video distributors to digital-first streamers — the only thing exploding is workflow complexity and cost. This pattern has demanded that teams take new, bold approaches to increase scale, reduce costs, and support new ways to boost revenue.
This white paper explores channel decoration and distribution, where we see opportunity to combine novel approaches and technologies to achieve a step-change in benefits for our customers.