Maximizing ROI for OTT

Addressing scaling challenges for live television streaming

Media companies that stream live television over the internet can monetize their investment in two ways: selling subscriptions to the linear programming or selling advertising during gaps between linear programming content segments.

To maximize profitability, media companies must focus on reaching as many eyeballs as possible, in as efficient a manner as possible. However, many of these companies are finding over-the-top (OTT) delivery of live television programming and dynamic ad insertion to be unexpectedly complicated to execute at scale. Given the level of investment they’ve made in the past several years — and the missed opportunity to monetize viewership across digital platforms over this time period — media companies urgently need to start showing a financial return.

This white paper focuses on the key barriers to scaling OTT delivery of live television programming and dynamic ad insertion — and how smart technologies can remove those barriers to enable revenue optimization.