Linear addressable advertising is here

What ad sales, ad operations, and engineers must do to make it happen now

Linear addressable advertising will transform TV ad revenue, but a disjointed advertising ecosystem has made it difficult to scale. Aided by technology breakthroughs, a few broadcasters have been quietly testing linear addressable campaigns and they've proven viable. The good news? It may be easier than you think to scale this revenue booster while protecting your existing business.

Gain actionable guidelines for:

  • Scaling efficiently across disparate platforms
  • Choosing your tech stack
  • Ensuring accurate ad delivery
  • Integrating addressable advertising into your existing workflows