FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market (that FAST channels belong to) represents the fastest-growing video segment. But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.
This white paper explores how integrating content management and omniplatform delivery can significantly reduce the time it takes to serve content to new audiences. Faster time-to-market means everyone — media companies, distributors, and global audiences — wins.