The live sports industry is changing fast. Whether their favorite team streams on their phone, computer, or TV, fans just want to watch wherever they are. This shift is reshaping how leagues distribute content.
Instead of signing exclusive deals with one network, progressive leagues are spreading their content across multiple platforms to meet fans where they are. But in order to do that, they need the right technology: flexible, scalable, and efficient. That’s where LTN comes in.
Overview
The Pro Volleyball Federation (PVF) is redefining how a modern sports league approaches media rights. PVF is the first professional indoor volleyball league in the U.S., where the sport ranks #1 for participation among youth girls.
The league’s inaugural season in January 2024 included a deal with CBS Sports and broadcasts on the official league YouTube Channel. In 2025, they expanded these platforms and added Fox’s FS1 and FS2, Roku Sports, as well as VBTV to reach international fans.
With momentum building, PVF needed to not only scale up the number of games, but also the quality of their broadcasts. After CBS Sports recommended LTN, they knew they had found the right partner.
Challenge
With massive international viewership, especially in Europe and Asia, and high U.S. participation, PVF is poised for exponential growth. Like any sports league, they want to showcase their elite athletes, elevate production quality, and expand their fan base in the U.S. and around the world. But they faced a few challenges that will be familiar to many smaller leagues.
Before partnering with LTN, PVF struggled with inconsistent broadcast quality. They needed a partner who could adjust to each arena’s unique configurations and technology, as well as to each platform’s graphics package requirements, including both subscription-based and ad-supported viewing models. Not only that, they needed to take signals from local networks and version them for national broadcasts.
Ultimately, PVF wants to turn casual viewers into passionate volleyball fans. That means delivering every single game to every audience in the highest quality, without blowing the budget. As Rob Carolla, VP, Public and Media Relations at PVF says, “We have to put the best foot forward we can.” LTN’s low-latency, proprietary network and scalable, flexible workflows were just what they needed.
“We have to put the best foot forward we can.”
— Rob Carolla, VP, Public & Media Relations, PVF
Solution
Pro Volleyball Federation harnesses a custom portfolio of LTN’s industry-leading technologies, including intelligent IP video transport, on-site and remote live video production, and live event versioning. On game day, LTN typically operates full remote productions, deploying a fleet of trucks and nine cameras to capture the action on site. The LTN Network brings these signals into our centralized technical operations center (TOC) in Kansas City for processing, production, and distribution.
At the TOC, we create different versions of feeds, including instant replays, announcers, audio and video transformation, graphics, and commercial playout. Then we package it to the graphics specifications of each network and distribute it—all with only a second and a half delay.
LTN also has the flexibility to provide a fully digital workflow, acquiring an already-produced signal from venue video boards or local networks and transporting them through the LTN Network. This workflow is incredibly scalable and provides PVF with the opportunity to reach even more viewers, monetize corporate sponsors, and help local teams promote their matches.
“LTN is very solutions based. It’s never ‘We can’t do that.’ It’s ‘Let’s see how we can do it.’”
— Rob Carolla, VP, Public & Media Relations, PVF
Result
After partnering with LTN, Pro Volleyball Federation has enhanced its live broadcast quality and expanded distribution. The partnership has delivered the results they wanted, including:
✓ Elevating production quality, revenue potential, and efficiency
✓ Delivering a polished, high-quality national broadcast for PVF’s postseason championship
✓ Ensuring production consistency across centralized workflows while scaling for heightened primetime demands
✓ Showcasing the energy, athleticism, and elite level of PVF athletes
The proof is in the numbers: Broadcast coverage has grown 350% from 2024, with 45 linear matches and over 70 live digital events in 2025, plus postseason semifinals, championship, and an all-star contest.
The 2025 season had 4.7 million YouTube views, up nearly 1 million from the previous season. Engagement grew as well, with fans embracing YouTube’s live chat element, even influencing in-game features. The All-Star Match, held at the 7,000-seat capacity Fishers Events Center just outside Indianapolis, was sold out, and broadcast viewership on CBS reached 455,000.
350%
growth in broadcast coverage
+1M
YouTube views
year-over-year
455,000
viewers tuned in for
the All-Star Match
“When you’re working in sports it’s never just a by-the-book season. You have to adjust as the season moves forward. We wanted a partner that would be able to do that with us.”
— Rob Carolla, VP, Public & Media Relations, PVF
Want to learn more? Contact us for a demo today to see how we can help your league get results like this.