The media industry is changing fast, with new and established players claiming a piece of the pie. Investment in content is skyrocketing. For traditional cable operators, MVPDs, and streaming platforms, the competition for content is at the forefront.
Content is obviously king in the battle for consumers. Media companies are investing billions of dollars to meet the fierce competition for premium content and ultimately capture eyeballs.
Media companies are investing billions of dollars to meet the fierce competition for premium content and ultimately for eyeballs.
Live content increases platform loyalty
Live local station feeds, sports events, news channels with breaking news stories, traffic, and weather are driving factors for consumers shifting from cable to online content consumption. Switching costs are low for consumers if an online streaming service provides only a video-on-demand service. Consumers can sign up to a platform service and cancel or move to another platform service easily. Access to live content creates an exit barrier for customers since they rely on a platform to give them access to local news, weather, traffic, regional sports, including local MLB/NFL/NBA/NHL team games, and other high-value live content.
Live content has specific and more exacting technical requirements. Online streaming platforms require ingested feeds from over-the-air stations, sports networks, and event venues to have high reliability and low latency. Delivering a sports event to consumers that is seconds or perhaps minutes behind the cable television feed is not a formula to drive eyeballs to that streaming platform.
Delivering a sports event to consumers that is tens of seconds or perhaps minutes behind the cable television feed is not a formula to drive eyeballs to that streaming platform.
Teaming up with the right tech partner
Choosing the right technology partner is key to sustainable growth for both content providers and online streaming platforms. The right technology partner must offer cutting-edge technology in this fast-evolving market but also real-time support, visibility, and control. A complete solution must include the ability to customize live events and full-time channels with graphics, audio tracks, closed captioning, and metadata, all in real time. It should also include the ability for streaming platforms to ingest the live content with high quality, reliability, and low latency.
The right technology partners can allow content providers to focus their resources on creating, decorating, enriching, monetizing, maintaining control, and managing their live and real time content assets uniquely for each market and platform. They also allow platform vendors to create the best online streaming experience for their consumers.
Technology has always been a critical success factor. This year, more than ever, media companies must look for technology partners that meet their needs today and enable them to future proof their business. if the pandemic has taught media companies anything, it is that being agile enough to leverage innovation quickly can determine not just success but ultimately survival. The right technology partners invest strongly in innovation and stay ahead of the curve, allowing customers to take economic and competitive advantage of cutting-edge technology today and in the future.
The right technology partners invest strongly in innovation and stay ahead of the curve, allowing media customers to take economic and competitive advantage of cutting-edge technology today and in the future.
Content defines the winners, the right technology helps them thrive
For the media industry, 2020 was the year of challenges and 2021 was the year of recovery. 2022 will be the year of reflection, strategic thinking, and key decision-making about the future of the industry. Live content will play a key role in reshaping the media landscape and intensifying competition. A secure, supported, and leading-edge technology path will allow compelling live content to stand out from the crowd, win mindshare, and generate more revenue.
Technology solutions simplify complexities, bring efficiencies, and help media organizations focus on what’s important for their business. To win the future of media and innovative content, look for a technology provider that can deliver a solid mix of solutions that can help foster your success today and in the future.
To win the future of media, along with innovative content, look for a technology provider that can provide a solid mix of solutions.