6 key takeaways from NAB 2025
NAB 2025 brought together major platforms, broadcasters, and brands to explore new video monetization opportunities. LTN showcased our solutions at Booth #W2601, connecting with industry leaders and demonstrating our latest innovations. We also presented alongside the Pro Volleyball Federation in Theater 1, highlighting how our partnership powers their global reach.
Overall, the event confirmed our vision: IP-based video distribution is no longer the future—it's the present. And it will form the foundation for broadcasters and rights holders to leverage every other emerging trend. Here are our key takeaways from NAB this year.
#1: The power of sports endures
Sports transcend competition—they’re a global language, a cultural force, and a shared experience across boundaries. They bring us together in a world that feels increasingly fragmented, creating communities united by passion rather than geography. The packed rooms at every sports-focused session showed just how central live sports are in the media landscape.
At LTN, we're perfectly positioned to capture this moment with our purpose-built global video IP network. Our live sports solutions help leagues, broadcasters, and streaming platforms maximize media rights value and reach new global audiences. Our network delivers the reliability needed for live sports while enabling the flexibility to create customized experiences.
#2: Women's sports are the next frontier
Women's sports dominated conversations at NAB 2025, with good reason—they’re attracting record viewership and sponsorships across leagues. Broadcasters are rushing to secure rights to women's sports and create specialized channels for viewers, recognizing their massive growth potential and engaged fan bases. This shift represents both a cultural movement and a major business opportunity.
LTN is on top of this trend: Our partnership with the Pro Volleyball Federation, a women’s league, showcases how technology can fuel growth in this market. We also work with World Surf League, which recently announced an expanded women's field for their 2026 Championship Tour, and the Tennis Channel, whose T2 network dedicates Tuesdays to women's tennis.
#3: Don't sleep on sports betting
Sports betting created buzz throughout NAB, with a packed session on integrating betting content to boost viewership and revenue. As more states legalize betting, broadcasters are finding creative ways to weave these elements into their programming. The key challenge: delivering content with minimal latency to support real-time interaction.
LTN's network offers the ultra-low latency critical for in-game betting and wagering experiences and truly interactive viewing. Our partnership with DAZN demonstrates these capabilities in action. Using LTN's automated channel creation technologies, DAZN delivers 11 low-latency, live streaming channel variants to around 1,000 betting locations. This flexibility keeps viewers engaged while opening new revenue streams.
#4: Original content is king
Bill Gates said "content is king," but today's reality demands a modifier: original content rules the media landscape. Simply streaming a game isn't enough anymore—viewers want unique experiences they can't get elsewhere. Standing out requires creativity and technical innovation.
Technological advancements in live sports production now include ultra-high-definition streaming, multi-angle viewing options, specialized commentary tracks, and enhanced graphics packages. LTN's automated customization workflows allow broadcasters to create hundreds of original versions of the same event. Plus, we’re one of the only FAST channel solutions that can handle live feeds, letting you mix live and pre-recorded content to create something totally original in real-time.
#5: FAST channels aren't slowing down
Speaking of FAST channels: They truly are reshaping how audiences consume content. With cord-cutting still on the rise, but subscription-based platforms seemingly reaching a saturation point, these free, ad-supported channels give viewers the access they want without the fees. For sports rights holders, they offer new ways to monetize content and reach fans with live events, highlights, and niche programming.
LTN's FAST channel solutions enable you to build new channels in hours instead of days, with full visibility from acquisition to delivery. Our tools automatically manage the creation and deployment of enriched FAST channels, maximizing efficiency—and the value of your content.
#6: And neither is the competition
As competition intensifies and subscription growth slows, streaming services are scrambling to reshape their business models. The focus has shifted from subscriber counts to profitability, with companies exploring new revenue streams and content delivery methods. Live sports remain a key battleground in this competitive landscape.
Streaming platforms are now prioritizing content discovery, especially for live sports, while exploring bundling and ad-based subscription models. LTN's ability to quickly spin up customized channels helps our clients stay competitive in this rapidly evolving market, and our IP-based distribution network provides the scalability and flexibility they need to quickly adapt.
LTN remains at the forefront of broadcast tech
All in all, NAB 2025 validated our vision: the future belongs to flexible, IP-based solutions that enable customization at scale. Our IP network, built exclusively for video, delivers the reliability of traditional broadcasting with the adaptability modern content demands.
As C-band satellite capacity becomes more and more at risk, the urgency to transition from satellite to IP has never been clearer. Our 99.9999% reliability and global reach make this transition seamless for broadcasters of all sizes. LTN continues to innovate at the intersection of technology and media, powering the content experiences that viewers crave.
Ready to explore how LTN can help you stay ahead of these industry trends? Check out our recap of NAB to learn more about our ecosystem of video distribution and monetization tools.