Why do businesses purchase disaster insurance? Because they need to mitigate the impact that disasters (or even smaller problems) might have on their operations. Businesses can generally weather sales cycles, personnel issues, etc., but anything that directly impacts its revenue stream must immediately be addressed. In short, they need to maintain business continuity.
Satellite transmission and video distribution businesses are no different. They are generally willing to expend some amount of capital to avoid or decrease the impact of problems that are beyond their control. This is typically done via ‘self-insurance’ - by purchasing excess equipment or emergency capacity - and typically pays for itself many times over. For many commercially supported networks, the lost costs of even a single missed commercial segment can approach the capital needed to avoid the loss in the first place.
But how to most intelligently apply this capital? Read the white paper to find out.