IP transport is the future of video, and market leaders are positioning themselves to make a seamless transition. Every broadcaster, full-time channel, and full-time channel distributor should be following this initiative to stay ahead of the competition.
Industry leaders understand the availability, reliability, and quality of full-time IP channel distribution, but they also realize its limitations. Audience expectations are high, and delivering anything less than broadcast-quality content — enabled for content regionalization and ad localization — can mean a loss of viewership and revenue. To fully realize the advantages of IP, organizations must choose the right solution.
The accelerated spectrum-clearing agreement between satellite operators and the FCC places additional pressure on the industry’s decision to make the switch. C-band satellite systems that have been available for decades are now facing a 60% reduction in spectrum. Navigating this new market dynamic requires that organizations understand the requirements of a successful transition, in order to position themselves for greater, IP-enabled opportunities.
This new era of complexities arrives with new solutions. There’s a path toward a seamless transition to IP broadcast technology that we’ll explore in this white paper.