Industry leaders understand the availability, reliability, and quality of full-time IP channel distribution, but they also realize its limitations. Audience expectations are high, and delivering anything less than broadcast-quality content — enabled for content regionalization and ad localization — can mean a loss of viewership and revenue.
The accelerated spectrum-clearing agreement between satellite operators and the FCC places additional pressure on the industry’s decision to make the switch.
To fully realize the advantages of IP, organizations must choose the right solution. This white paper explores the path toward a seamless transition to IP broadcast technology.
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