Innovative enterprise enables TelevisaUnivision to acquire, brand, monetize, and version live soccer content at scale for global Spanish-speaking audiences
Columbia, MD., April 11, 2023 — LTN, the industry leader in transformative media technology and video transport solutions is proud to partner with leading Spanish-language media and content company, TelevisaUnivision, bringing customized live sports streaming experiences to international viewers. TelevisaUnivision harnesses LTN Arc, LTN’s fully managed production service that simplifies live event versioning at scale for digital audiences to deliver live sports events for TelevisaUnivision’s new global streaming service, ViX, available across the US and Latin America.
TelevisaUnivision is the global leader in Spanish-language media, serving growing Spanish-speaking populations with high-quality content experiences worldwide across its streaming, digital, audio, and linear television offerings. Through LTN Arc, TelevisaUnivision delivers localized, culturally relevant live soccer coverage to Spanish-speaking audiences at a tremendous scale via ViX, providing seamless versioning of multiple concurrent live sports events, summing up to more than 4,000 live games annually, airing dozens of live events concurrently.
“Spanish-speaking audiences around the world are demanding tailored and comprehensive streaming offerings of top domestic and international competitions,” said Olek Loewenstein, President of Global Sports at TelevisaUnivision. “Our partnership with LTN enables us to be the leader in delivering live soccer streaming at an unparalleled scale for Spanish-language viewers, engaging historically underserved audiences with personalized experiences and powering our streaming strategy.”
Underpinned by LTN’s industry-leading, low latency, multicast-enabled IP transport network, LTN Arc delivers the scalable video transport, cloud ingest, video format normalization, and decoration of live events, including custom graphic overlays, audio mixing, and ad trigger insertion to enable optimal monetization across platforms. LTN Arc enables TelevisaUnivision to remotely insert local language commentary for all live events while preparing content to meet different and exacting video frame rates across multiple markets, simplifying complex international distribution and delivering personalized viewing experiences.
LTN’s fully managed service with 24/7 support and monitoring allows TelevisaUnivision to efficiently scale up or down to meet evolving streaming demand to align with strategy, with the flexibility to integrate additional services as required, including live commentary or active and advanced score bug operations specific to each event.
“We’re delighted to partner with TelevisaUnivision and drive innovation in live sports streaming with our game-changing partnership,” said LTN Co-Founder and Executive Chairman Malik Khan. “Acquiring, branding, versioning, and monetizing live content efficiently and at scale is an incredibly demanding challenge — and in today’s market, rights holders need to generate maximum ROI on increasingly high value live sports rights. LTN Arc enables our customers to take live sports customization to the next level, and TelevisaUnivision is a perfect example of a media leader breaking new boundaries – and international borders – with a future-proof sports streaming strategy.”
