Inserting and validating metadata in video content

This white paper discusses some types of metadata that are available, but under-utilized, given existing standards.

As the addition of metadata to video content is adopted by the industry, distributors will be able to facilitate new business and revenue models – a key element to increasing the value of video distributors and advertisers.

This white paper discusses some types of metadata that are available, but under-utilized, given existing standards. It also addresses how metadata can be inserted into the video content distribution process today, and the importance of, and methods for, validating the existence and accuracy of the metadata inserted into the video content distribution path.