The explosion in Connected TV penetration along with the overall availability of high quality content on the internet, linear TV has never been under more pressure than it is now. Linear TV is still available in just about every household making the once simple distribution become much more complex. It has never been more important for linear networks to be able to effectively monetize their content by maximizing distribution and selling targeted advertising. LTN has been at the forefront of SCTE 35 for over a decade and has developed two new services (LTN Cue & LTN Connect) to simplify this critical workflow for linear networks and distributors alike which LTN’s CTO, Alan Young, discusses in this webinar.
Watch on-demand now: SCTE Marking the Easy Way